Creating an Audience and a Following

Creating an Audience and a Following

  The biggest concern a writer has next to how to write the book is how to get people to know about it and buy it. There are plenty of great books out there that people don’t know about. Will a publicity campaign do it? If you hire a publicist for a few thousand dollars, will he or she get it noticed and sold to the many thousands you pray will love and recommend your book to thousands more? That has been the traditional model, but with...

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Smart Author Self-Promotion in the Modern Age

Smart Author Self-Promotion in the Modern Age

  Today’s opportunities for self-publishing have opened up a world of opportunities to anyone who wants to publish a book, but few people have the resources to try anything and everything to see what will work to get a particular book to sell well. Those who can afford more of the tried and true methods of promotion or to hire a professional publicist will have a measure of success if the title being promoted is of good quality. Certainly,...

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