Smart Author Self-Promotion in the Modern Age

mediastreetsignFotolia_41393407_XS_enlgdWhere nonfiction directly addresses needs with technical information, fiction and poetry express life experience that is just as valuable as a form of ‘problem solving’ to those who may receive a broader understanding of themselves or some aspect of relationships or life in general. Those going through a difficult relationship, an illness, a family crisis or social upheaval have their feelings and questions addressed in your work. Even science fiction and fantasy genre can be a deep source of valuable perspective on ‘real life’.

Your knowledge, experience, wisdom and interests, expressed in either fiction or nonfiction, intersect the needs of readers everywhere. What is it you are conveying? Knowing this early on will make expressing it to your readers in the work an in promoting it much easier. Book structure for all genres benefits from understanding these ‘bones’ of your work, and will help you develop sequels or additional titles and products.

Write for your audience. You’ve read a few books in a variety of genre of both fiction and non-fiction, so you are familiar with the type of tone, structure and expression your audience will logically expect for your work. You don’t want to go far afield or you will confuse your initial readers and lose their recommendations.

In fiction, you will have more leeway in style, but need to keep in mind what makes sense for your genre. Take care that you don’t get too ‘artistic’ and alienate your audience with something that they can’t relate to, regardless of how clever you were in contriving your story.

People who will buy your book based on genre will have read other books in that genre, so be sure you are well read in it as well so you know the general expectation and can craft your work so that it isn’t too strange stylistically, or you will lose your audience. Get feedback from trusted readers or an experienced editor in developing your work early on so you don’t get so far off track that you end up rewriting the whole thing. There are also many books that help you understand the overall necessities of planning a story or even nonfiction title so it includes what will satisfy readers in general. Within that framework you are free to write.

Find the best vector for your people and your product. You need to get your book under the noses of the right people. Depending on the topic, you will need to focus your publicity efforts appropriately. Knowing your audience will help you not only compose the book and make it appealing, but get it in the right spot to be noticed.

So who are they?

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